An evolving collection of ideas, disciplines, projects and perspectives.
Medley connects the dots.
An evolving collection of ideas, disciplines, projects and perspectives.
Medley connects the dots.
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Full Service
2025
Club Laundry
Texas Clean’em
Project Overview
The objective was to build a laundromat rooted in local impact, a place that prioritises community, accessibility, and everyday comfort, while developing a brand system capable of growing into a consistent, franchise-ready experience across the U.S.
Project Type
Start-Up Full Service
Services
Research & Development
Creative Direction
Branding
Interior Design
Social Media
Website
Merchandise
Point of Sale
Teams Involved
Medley
Other / Tech?
Photoshop
Illustrator
InDesign
Unsplash
Kilimanjaro Sans Regular
Font Family
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz.
1234567890’%!$
Texas clean’em
The best wash in the wild west
Alkaline Caps
Font Family
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz.
1234567890’%!$
Wash & Fold
houston, we have dirty laundry
The Challenge
Club Laundry began with a very specific, local question:
How do you create a laundromat that genuinely serves the people who rely on it most?
In many communities, laundromats are not a convenience, they are essential infrastructure. Families without in-home machines, students in shared housing, seniors on fixed incomes, and small business owners all depend on them weekly, if not daily. Yet these spaces are often overlooked, under-designed, and treated as purely transactional.
The challenge was to design a laundromat that could meet immediate, real-world needs at a neighbourhood level, while also laying the groundwork for long-term growth. Club Laundry needed to feel deeply local and human, without becoming so site-specific that it couldn’t scale.
This meant addressing practical realities: affordability, speed, safety, & accessibility, while also elevating the emotional experience. The space had to work for people juggling jobs, families, studies, and businesses, and still feel welcoming, dignified, and consistent. Club Laundry was never intended to be a “one-size-fits-all” laundromat, but a model for how local service can be done better, everywhere.
The Strategy
The strategy was to build Club Laundry from the inside out, starting with the everyday lives of the local community and designing upward toward a repeatable brand system.
Rather than beginning with aesthetics or trends, the foundation was human behavior: how often people come, how long they stay, what they do while they wait, and what makes them feel comfortable enough to return. Laundry became the shared ritual that brings people into the space, while community, ease, and care became the reasons they stay loyal.
Design inspiration from mid-century modernism and the space race era introduced a sense of optimism, progress, and forward momentum, a subtle signal that this was a place built for the future, even while serving very immediate needs. Hospitality principles ensured that each location could flex to its neighbourhood while maintaining a clear, recognisable Club Laundry experience.
By grounding the brand in local impact first, Club Laundry establishes a scalable model where each new location feels embedded in its community, not dropped into it.
Business Pillars
Club Laundry is designed as neighbourhood infrastructure, not just a service. Each location functions as a shared space where people from different backgrounds intersect through a common ritual. Community-first thinking shapes everything from layout to programming, with seating designed for conversation, quiet zones for focus, and family-friendly areas for parents and children. Staff engagement, local partnerships, and community-led initiatives ensure each Club Laundry reflects the people it serves, while still aligning with the broader brand.
Efficiency at Club Laundry is about respect, for people’s time, schedules, and energy. High-capacity machines, fast cycles, and intuitive systems help customers complete laundry quickly when needed, while optional services like wash & fold or pickup and delivery support those with limited time or physical capacity. Technology is introduced thoughtfully, ensuring it enhances accessibility rather than becoming a barrier. By reducing friction in a necessary task, Club Laundry gives people something rare: time back.
Inspired by space race optimism and mid-century modern interiors, Club Laundry’s environment feels uplifting, ordered, and engaging, a sharp contrast to the chaotic, neglected feel common in traditional laundromats. Clear wayfinding, thoughtful lighting, and comfortable seating reduce stress and make the space easy to navigate for all ages. The result is a place that feels safe, modern, and human, reinforcing trust and encouraging repeat visits.
Sustainability at Club Laundry is practical. Energy- and water-efficient machines lower environmental impact while keeping services affordable. Clothing recycling and donation programs respond directly to community needs, extending the life of garments and supporting local initiatives. Responsibility also shows up socially, through well-lit spaces, predictable pricing, inclusive design, and a commitment to maintaining clean, respectful environments.
Club Laundry positions itself as a dependable local presence, invested in the long-term wellbeing of the neighbourhoods it serves.
